Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to attract more organic (non-paid) traffic. It involves optimizing various aspects of a website, including content, keywords, metadata, and technical elements like page speed and mobile responsiveness. SEO also includes building backlinks from reputable sources and ensuring a user-friendly site structure. Search engines like Google use algorithms to rank pages based on relevance and quality, so effective SEO helps a site appear higher in search results. By targeting relevant search queries, businesses can reach their intended audience, increase web traffic, and boost conversions. SEO is a long-term strategy that requires continuous effort, analysis, and updates to adapt to evolving search engine guidelines and user behavior.

SMM stands for Social Media Marketing. It is a way of promoting a business, product, or service using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Through SMM, businesses share posts, images, videos, and ads to reach and connect with their audience. It helps increase brand awareness, drive website traffic, and generate sales or leads. Social media also allows businesses to interact directly with customers, answer questions, and build relationships. SMM is a cost-effective and powerful tool in digital marketing that helps companies grow and succeed online by reaching people where they spend most of their time.